Reading is a favorite hobby of mine, and I’ve developed a habit of collecting quotes whenever I find one that particularly resonates with me. In honor of Thanksgiving, I wanted to select some of my favorites to share with you—and I had many to choose from.
I decided to narrow my list to quotes about gratitude and thankfulness; about kindness and giving to others; and also about motivation—because for many of us, it’s been a tough year, and we could use a little encouragement.
Best wishes to you and your families and friends! Happy Thanksgiving!
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
Surprise! Pop quiz!
No, not really. I wanted to do something fun for Halloween, so I put together this list of 10 statements to help you assess the user-friendliness of your website—mostly for people, but also for search engines.
It shouldn’t take more than a minute to complete, so come on! What are you waiting for?
I’ll be honest: I don’t like change. Change scares me. There’s comfort in doing things the way you’ve always done them. Unfortunately, nothing stays the same forever, and the world of business and marketing is no exception.
Your customers now have constant access to information, and they can research and comparison shop like never before. That puts traditional forms of marketing, like print ads and radio and billboards, in kind of a tough spot. They still have value, but they won’t take you as far as they once did.
This week, we’re going to take a look at how digital has influenced SMB marketing and how you can integrate it into your existing marketing strategy to achieve even better results.
The constant struggle: Getting your audience to engage with your content. We know engagement is vital because it not only provides you with data on what your followers like to see most, but also because engagement is like a Catch-22. You need people to see your content so they can engage, but your content is much more likely to reach people if it has a lot of engagement already.
That’s why I’m excited to test out the new Poll feature in Instagram stories. Asking questions has always been effective in encouraging engagement—one of the best ways to show your audience you care is by inviting them to join the conversation!
Today we’ll have a quick overview on posting Instagram stories and then move on to how to add a poll, track the results, and even a few suggestions on ways to use the new feature.
Let’s get started!
It seems like there was a lot of news in September—I had a hard time narrowing this list down to a manageable size! I finally got it down to 21 and decided you just get an extra this time. (You’re welcome.)
As you know, I’m constantly crawling the web for digital marketing news to post on Twitter and Facebook, and at the end of the month I post a collected version for you just to make sure you don’t miss anything important. Topics range from social media, video, and email to SEO, ecommerce, and content marketing.
I pushed this month’s list back a week to make room for the last part of our email marketing series. But here you have it—the best 20 (+1) articles I could find for September!
To keep up with the news in real-time, follow Canopy on Twitter and Facebook! New articles are posted daily.
Early this year, the Edelman Trust Barometer released its 17th annual trust and credibility survey. Their results reported that “trust is in crisis around the world. The general population’s trust” has declined across all institutions—from business and government to media and even non-profits.
I suspect the January 2018 report will show little, if any improvement. Given this information, it’s more important than ever to build a trusting relationship with your customers. As they say, people do business with people they like.
You need to prove yourself to your customers. Establish trust. And you can use email marketing to do it.
Photo: Daniel von Appen via Unsplash
In the past two weeks, we’ve reviewed how to build a healthy email list and how to consistently create content that your audience wants to read. This week we move on to a somewhat more practical matter: Choosing a sending frequency.
When deciding how often to send to your list, there are two basic factors to consider:
As a customer, how much is too much? As a business owner, how little is just a waste of your hard-won email list? Striking a balance between frequency and value is critical to successful email marketing.
Photo via rawpixel.com
80% of retail professionals say that email marketing is their greatest driver of customer retention, followed by social media at 44%. For business-facing marketers, 59% consider email to be their most effective channel for revenue generation.
Clearly, whether your business is B2B or B2C, email has a lot going for it. Last week, I reviewed how to build a good email list, and now it’s time for part two: How to Create Amazing Content.
Valuable content is the cornerstone of not only attracting prospects but also keeping them on your email list. This week’s blog breaks down the three factors to consider when planning your content strategy.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.