Truth time: Do you try to handle every aspect of your business’s marketing by yourself?
Many small business owners go down this path, and while it may work for some, there are more who feel like they can’t stay afloat. Digital marketing isn’t for everybody, and that’s okay—that’s why companies like Canopy exist. Our #1 goal is to provide solutions to our clients—to make your job easier and your business more profitable.
If you feel perfectly comfortable overseeing your digital marketing efforts, that’s great! If you enjoy some marketing activities more than others—say, social media or email marketing—that’s understandable. But you should give some thought to what types of marketing you’re sure you’re covering and which ones might be slipping through the cracks.
That’s why I put together this infographic for you. See how many points you agree with, and you’ll have a much clearer understanding of how best to move forward with your digital marketing. Take a look!
How much time do you spend on your social media marketing each day? Each week? I’m betting if you stop to add it up, it’s more than you thought. Deciding on what content to post, then in some cases creating it, and then doing the actual posting and keeping track of the metrics—it’s a lot to handle.
Fortunately, there are now several good tools available to help make this process more efficient, and this week I’m going to tell you about the one I’ve been using recently: Buffer.
If you need a free solution for streamlining your social media management, read on and see what Buffer can do for you!
If you spend as much time creating social media posts and marketing emails as I do, you may struggle sometimes to find just the right image to use or the perfect font. And while places like Shutter Stock and iStockPhoto and 123RF can be good resources for certain projects, buying images regularly isn’t cheap, and it’s simply not feasible for most small businesses.
On the other hand, Googling for images isn’t a great idea, either, because most of the time you have no guarantee that it’s free to use—and the last thing you want is to receive a notice of copyright infringement.
So what to do? Well, it turns out there are some great places online where you can download completely free and reusable images, free fonts, and even graphics and templates. Here’s a list of my top 12!
Creating audience engagement is one of the cornerstones of successful marketing. The more engagement your content receives, the more visible it becomes. But how do you get your audience to like, comment, and share? That’s where design comes in.
From blog posts, marketing emails, and social media posts to eBooks or your website, your content can be amazing but still sit gathering dust if its presentation is lacking. Good design is good for your brand. Following a few simple guidelines can transform your content from “meh” to “Wow! These people look like they know what they’re talking about.”
This week, learn about three fundamental design concepts that will take your content to the next level and help you boost your audience engagement.
One of my favorite parts of my job is getting to know our customers—both current and potential. Today happens to be Get to Know Your Customers Day, so I’m taking this opportunity to offer a simple, 9-question quiz to help you determine what type of digital marketing is the best fit for you and your business. There are five possible results—which one did you get? Leave a comment below!
While scrolling through your news feed, have you ever come across a sponsored post from some expert or another offering to teach you their secrets? Have you ever wondered if it’s worth your time?
Given the amount of marketing and social media-related browsing I do every day, I see quite a few of these pop up on Facebook. It’s like they know me, or something… In any case, I happened across one just this week that had the potential to be useful and thought, “Why not? I could stand to learn a little more about Instagram , and it’s free. What do I have to lose?”
Obviously I can’t speak for every webinar out there or for every social media influencer selling their strategy—but I sat down to watch this one in hopes of learning something new. And now I’m going to pass that knowledge on to you!
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At the beginning of every month, I check HubSpot’s social media calendar to see if there are any interesting holidays coming up that I can use in my digital marketing. Everyone in the office appreciated my celebration of National Doughnut Day, and it was a lot of fun getting my coworkers to participate in National Selfie Day.
Tomorrow, June 30, is Social Media Day. I put it on my calendar and started putting some thought into what I could do with it. Finally, I realized this is a perfect opportunity to try out a Facebook contest! I’ve been wanting to try it for a while and never had time to work on it. But by combining it with my weekly blog post, I can kill two birds with one stone.
So for your reference, here’s a step-by-step guide of what I did to prepare for this giveaway—and I’ll update it later to include the results. Let’s get started!
Search engine optimization can be a tricky business. There are a multitude of factors all working together to determine where your business’s website appears in search results. From content and site structure to loading time and the quality of your backlinks—it all matters. Making sense of it all is a challenge, especially if you’re not a digital marketer.
But there’s an incredibly helpful resource out there for you: The Periodic Table of SEO Success Factors, and it’s just been updated for 2017. It provides a simple, compact, and visual representation of what factors matter most in SEO and how they influence each other. Let’s take a look at the current table and what’s changed since last year.
The visual nature of Instagram makes it a highly useful tool to reach and engage your customers. A well-executed Instagram strategy can help put a human face to your brand or company, making it easier for customers to connect with you. We like to deal with people, after all—not businesses.
It’s recommended that you post to Instagram at least once per day in order to maximize engagement, but as is often the case when it comes to anything creative, sometimes you just run out of inspiration. That’s where we come in—we’ve put together a comprehensive list of ideas that will help you keep your Instagram account interesting and engaging for your customers.
See which ones you’ve got covered already and which ones you can add to the mix!
Every so often, it’s good to review old content and see if it can be updated or improved. Looking back at this post from January, I found I had quite a few additions to make!
Email marketing is an important part of any digital marketing strategy. According to the latest statistics, every dollar spent results in $38 back. Hard to argue with that, right? If you’re struggling with your email campaigns—perhaps not achieving the results you hoped for—you're in luck. I'm revising some of my old recommendations and adding in some new ones to help you make your emails more effective.
Getting great results doesn't happen automatically, but following these tips will ensure customers open your emails and engage with your business.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.