Photo: Jessica Thames, via Pexels
Your Google My Business listing is arguably the most important piece of your business’ local SEO footprint. Is the information it contains accurate? Have you claimed the listing? More importantly, do you have access to the listing?
If you can’t immediately answer “yes” to those three questions, jump on board, ’cause we’ve got some work to do! In this week’s blog post, I’ll give you a quick overview of how to claim your Google listing and also explain what you can do with it—which is quite a lot, actually.
Let’s get started!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
Net Neutrality is a phrase that’s been in the news a lot lately, and with good reason. To distill it down to its simplest form, it is the nondiscrimination law of the Internet. It protects our ability to communicate freely online, to visit the websites we choose, and to view the content we want to see.
Last Thursday, the Federal Communications Commission voted in favor of dismantling their own 2015 rules and relinquishing their authority over Internet Service Providers. What does this mean?
The way has effectively been cleared for the nation’s largest phone and cable companies to block, throttle, and discriminate against content they don’t like.
Major communication companies like AT&T, Comcast, and Verizon will have the ability to slow down their competitors’ content in order to drive more traffic to their own. They can charge extra fees to allow some companies greater speed, while leaving others in the dust. They can block content completely—websites, messaging apps, and video services like FaceTime and Skype—unless you pay a fee.
This ruling will likely have far-reaching impacts on the way we use the Internet, both personally and professionally. This week’s blog condenses the major points down to the 10 most important, so you’ll know better what’s happening now and what to expect in the coming weeks and months.
Updated for accuracy December 16, 2017.
Local SEO is one of the most important areas to address in your digital marketing. Having few or no directory listings makes your business much harder to find in search, and worse, if you don’t make the effort to claim and verify your listings, you have no guarantee that the information they contain is even accurate.
It’s generally pretty straight-forward when it comes to claiming major listings, like Google, Bing, Yelp, etc. But Yahoo is a little more complicated, and unfortunately, they’re one of the Big Three, so you really shouldn’t skip it.
If you’ve tried in the last few years to claim or create a Yahoo directory listing for your business, you may very well have thrown your computer out a window in frustration. (What? I admit nothing; I’m just saying—no judgment.)
The process has become a bit muddled for many reasons, and it’s not immediately clear that you can, in fact, have a listing without paying for it. And that’s what I’m going to walk you through today. Ready?
Well, I was right. November was also exhausting. But good news! We have now reached the final month of 2017! We’re in the home stretch!
This month, I’ve selected 25 articles for you on topics ranging from social media, branding, and pay-per-click advertising to competitor research, writing tips, SEO, and eCommerce.
You’ll also find a link to Google’s new Small Thanks program, specially designed to promote local businesses by pulling information and reviews directly from your Google listing and creating print-ready files for you.
Photo via Rawpixel
Video gets the best engagement rates no matter where you use it: social, email, webpages, advertisements. Wherever you put it, conversions increase.
For instance, the click-through rate of a video ad is 18 times that of an HTML banner. And despite not yet being fully supported in all email programs, personalized videos in email marketing have been shown to increase conversions by up to 500%.
127 facts sounds overwhelming, but this infographic is so well organized, you won’t even notice! Many thanks to Website Builder for the great info! Keep reading for my key takeaways and to see the full graphic.
Reading is a favorite hobby of mine, and I’ve developed a habit of collecting quotes whenever I find one that particularly resonates with me. In honor of Thanksgiving, I wanted to select some of my favorites to share with you—and I had many to choose from.
I decided to narrow my list to quotes about gratitude and thankfulness; about kindness and giving to others; and also about motivation—because for many of us, it’s been a tough year, and we could use a little encouragement.
Best wishes to you and your families and friends! Happy Thanksgiving!
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
Surprise! Pop quiz!
No, not really. I wanted to do something fun for Halloween, so I put together this list of 10 statements to help you assess the user-friendliness of your website—mostly for people, but also for search engines.
It shouldn’t take more than a minute to complete, so come on! What are you waiting for?
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.