If you've been running your company's Facebook page for a while, you may have noticed that your posts aren't getting as much reach as they used to. Facebook is constantly changing their algorithms—the code that decides what posts to display and when—in search of a better user experience. Unfortunately for us, they now prioritize updates from family and friends over liked pages. (How dare they?!)
But there ARE ways to make sure your content is seen. You just have to learn how to play Facebook's game! Click through for some tips on how to fight back against the decline of organic Facebook reach.
We know keeping up with your website metrics can be a challenge. There are so many variables to look at—pageviews, average time on page, landing pages, exit pages, impressions, CTR. Bounce rate is an important metric and one that you should be keeping an eye on. Is it high or low? Is a high bounce rate good or bad? What does bounce even mean? This week, we're giving you a quick overview of this metric—how you can find out this vital information and how you can improve it.
Everyone is familiar with the Facebook Timeline contest, where you're asked to like and/or comment to win. Another popular one is to share to your own Timeline to enter, but that's actually against Facebook rules—so keep that in mind when planning a contest or promotion for your business. There are also 3rd-party apps designed to help you run a contest, at varying cost to you. Each method of running a contest has its pros and cons, and that's what we're going to look at today.
Since I started selling digital services, I’ve had a number of businesses say they’re not interested—that they “don’t really do that.” With up to 90% of consumers researching purchases or stores online before buying, that response always surprises me. How can you afford not to be online? We’re only talking the basics here, after all.
There’s an old joke that the best place to hide a dead body is on page two of Google. If you don’t rank on the first page for your keywords and services, you may as well not be there at all. If you’re a small business owner with not much experience in online marketing, this post is for you.
Why did you start using social media marketing for your business? Was it because everyone else was doing it, and you felt you needed to be doing it, too? Did you see how well it was working for someone else and think, “Well, I need to be doing that.” Whatever the reason, social media marketing is a smart move, but it's not enough just to have a presence. You have to know how to use it effectively—and that's what these four tips will help you do.
Networking is one of those things that comes easily to some people but not others. I fall into the latter category—I don't consider myself to have a “sales” personality, and I'm more of a listener than a talker. But regardless of which type of person you are, there are several simple methods of growing your network and making more meaningful contacts, and that can be vital for your business. For instance, what's the biggest mistake you can make at a networking event?
Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your revenue—it’s time you join the conversation. Canopy's new Reputation Management packages give you control over your online presence by helping you identify incorrect online listings, solicit and respond to reviews, benchmark yourself against competitors, and more!
If you've been hesitant about jumping on the digital marketing train because you don't think it applies to your brick-and-mortar store, it might be time to rethink that position.
The most recent digital influence study from Deloitte reports that 56 cents of every dollar spent in a store is influenced by a digital interaction. Digital influence on brick-and-mortar sales has quadrupled since 2013 and now stands at 56%.
So, what does this mean for you?
Many business owners ask, what's more effective now? Traditional marketing or digital marketing? It's true that traditional marketing methods no longer work the way they used to. Your customers have constant access to news, entertainment, social media, and other information. No form of traditional marketing has remained unaffected—video streaming has impacted television, online news has lowered newspaper readership, and word-of-mouth advertising is deeply entwined with online reviews.
But going all digital may not be the answer you're looking for. The truth is, the best marketing strategy is one that integrates both traditional and digital marketing, and here's why.
Quote: Andy Clarke
Web developers design today's websites to be mobile-friendly and responsive—that's just the standard now. Both because it enhances user experience and because Google ranks those websites higher in search engine results pages (SERPs). 83% of mobile users say that a seamless experience across all devices is very important.
But chances are, if you're not a web developer yourself, you may not know the difference between mobile-friendly and responsive, and you may believe that your website being mobile-friendly alone—but not responsive—is enough. Here's why that thinking is a mistake.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.