A website is arguably the cornerstone of a solid digital presence, and it's surprising how many small businesses out there either don't have one at all or have one that's not properly optimized. What if customers know your business, but they can't easily see what you offer? Or how to reach you? With more than 2.4 billion internet users worldwide, websites are more important than ever. Make your business more accessible, more visible, and more credible. Here's how.
Your website is available 24/7/365.
Keeping your information accessible to your customers is important. You can't always be in your store or manning the phone or answering emails—you have life outside of your business! One of the main functions of a website is to serve as an informational tool where customers can go to learn what they need on their own schedule. Maybe they don't have time to call or stop by during the day, so make it easy for them to find the information they're looking for by having it available online.
Be easier to find.
You've heard about the importance of search engine optimization, so here's a question: How do you optimize a website that doesn't exist? You can't! A business with a website is much easier to find online than one without, and if you don't come up in results, how will customers know about you? Plus, having a website is a good back-up for making sure customers can contact you in case any directory listings might be wrong. When in doubt, I always go with the info I was provided by the business: the website.
In this day and age, the majority of consumers will have a negative view of a business that doesn't have a website. It gives the impression of not caring or that you're not really dedicated to what you do—that you're not a legitimate business. And that's the last image you want to paint of yourself to a potential customer.
Your business needs a mobile-friendly, responsive website to help draw customers in—and then keep them by giving them a good user experience. Building a site doesn't have to be a headache for you, nor does it need to be a huge financial burden. Canopy prides itself on providing quality services and being available to our clients. Ask us how we can help you!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.