When trying to increase your visibility online, the first step is understanding how organic search and paid search are different from one another. Organic search results are the webpage listings that most closely match the search terms; they return what Google deems most relevant. Paid results are basically ads—the website owners have paid for certain keywords, so their pages show up when someone runs a search containing those keywords.
How do you decide which one is right for you? Well, they each have their own pros and cons to consider, so here's a handy little breakdown of what those are:
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer action.
Simply put, instead of pitching your products or services, you share truly relevant and useful content with your prospects and customers, educating them so that they know, like, and trust you enough to do business with you.
There are three key benefits to content marketing:
Finally, it's a brand new year! I think a lot of us were more than ready to see 2016 out the door—now it's time to move on to better things, and what's up first in 2017? Building a healthy email list.
While Facebook, Google, and the like are all well and good (and completely essential), their new and changing algorithms will always have you at their mercy. Your email list, on the other hand, is 100% yours. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want. So how do you go about growing that list?
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.