The images you post to Instagram and Facebook are one of the first things a potential customer will see when researching you online. Whether they're product photos, images of office life, or scenes from a conference you're attending, you want what you're posting to create a good first impression. I've put together a short list of guidelines for you to follow: Are your social media photos up to par?
Everyone knows that you want to be on page one of Google, but do you know why? Only 8.5% of web traffic makes it past the first page. That's a lot of people who aren't seeing your website if you get bumped to the second page of results. We've talked a little about content marketing before, but let's look at blogging, specifically—and how to do it in such a way that it improves your SEO.
Many businesses have taken up blogging as a way to add new content to their sites on a regular basis, which is a good idea for your search rankings. But if you want to be at the top of search engine results pages (SERPs), you need to make your content not only well-written and engaging, but also rich in keywords. The keywords drive traffic to your website, and using the right ones will help drive the right traffic.
In today's world, everyone's feedback matters. Reviews are everywhere: Facebook, Google, Yelp. You can't even do a simple Google search without seeing the companies' ratings pop up with their results. And who's likely to get the most click-throughs? The results who show 4 or 5 stars. So if your company has a lower rating or, possibly worse, no rating at all, you're losing business. Fortunately, there's a way to remedy this problem!
There are three clear steps to follow when getting started with reputation management:
Social media has come a long way in the last 10 years. Once considered exclusive to college kids and twenty-somethings, Facebook is now a marketing giant. Add in Instagram and Twitter, and you've got a seriously useful tool at your disposal: the ability to reach your customers and gain valuable data about them for (mostly) free. There are 3 billion internet users, and over 2 billion of them have active social media accounts. Who wouldn't want to take advantage of that?
Not convinced? Let's look at it a little more in-depth.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.