This post was updated and expanded October 24, 2017. Please see How to Make Digital Work with Traditional Marketing.
It's no secret that mobile devices have won themselves a place in marketing. As of August 2016, the average time spent browsing on a smartphone in the U.S. was 87 hours per month, and 90% of time spent on mobile is in-app. We know mobile advertising is worth the investment—but can you make it even more effective?
Since this week's topic is the importance of video marketing, I decided to record my intro for you. I apologize for the quality of the video and my awkwardness on camera—I'm a little shy, so I literally locked myself in my office with my laptop so I wouldn't have to speak in front of a real camera and people. Anyhoo! On to the good stuff.
74% of all internet traffic in 2017 will be video-based. Keep reading to learn more about how video marketing boosts conversions and sales, increases your Google page rankings, provides a fantastic return on investment, and improves your click-through rates.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.