Why did you start using social media marketing for your business? Was it because everyone else was doing it, and you felt you needed to be doing it, too? Did you see how well it was working for someone else and think, “Well, I need to be doing that.” Whatever the reason, social media marketing is a smart move, but it's not enough just to have a presence. You have to know how to use it effectively—and that's what these four tips will help you do.
Networking is one of those things that comes easily to some people but not others. I fall into the latter category—I don't consider myself to have a “sales” personality, and I'm more of a listener than a talker. But regardless of which type of person you are, there are several simple methods of growing your network and making more meaningful contacts, and that can be vital for your business. For instance, what's the biggest mistake you can make at a networking event?
Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your revenue—it’s time you join the conversation. Canopy's new Reputation Management packages give you control over your online presence by helping you identify incorrect online listings, solicit and respond to reviews, benchmark yourself against competitors, and more!
If you've been hesitant about jumping on the digital marketing train because you don't think it applies to your brick-and-mortar store, it might be time to rethink that position.
The most recent digital influence study from Deloitte reports that 56 cents of every dollar spent in a store is influenced by a digital interaction. Digital influence on brick-and-mortar sales has quadrupled since 2013 and now stands at 56%.
So, what does this mean for you?
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.