If you've been running your company's Facebook page for a while, you may have noticed that your posts aren't getting as much reach as they used to. Facebook is constantly changing their algorithms—the code that decides what posts to display and when—in search of a better user experience. Unfortunately for us, they now prioritize updates from family and friends over liked pages. (How dare they?!)
But there ARE ways to make sure your content is seen. You just have to learn how to play Facebook's game! Click through for some tips on how to fight back against the decline of organic Facebook reach.
We know keeping up with your website metrics can be a challenge. There are so many variables to look at—pageviews, average time on page, landing pages, exit pages, impressions, CTR. Bounce rate is an important metric and one that you should be keeping an eye on. Is it high or low? Is a high bounce rate good or bad? What does bounce even mean? This week, we're giving you a quick overview of this metric—how you can find out this vital information and how you can improve it.
Everyone is familiar with the Facebook Timeline contest, where you're asked to like and/or comment to win. Another popular one is to share to your own Timeline to enter, but that's actually against Facebook rules—so keep that in mind when planning a contest or promotion for your business. There are also 3rd-party apps designed to help you run a contest, at varying cost to you. Each method of running a contest has its pros and cons, and that's what we're going to look at today.
Since I started selling digital services, I’ve had a number of businesses say they’re not interested—that they “don’t really do that.” With up to 90% of consumers researching purchases or stores online before buying, that response always surprises me. How can you afford not to be online? We’re only talking the basics here, after all.
There’s an old joke that the best place to hide a dead body is on page two of Google. If you don’t rank on the first page for your keywords and services, you may as well not be there at all. If you’re a small business owner with not much experience in online marketing, this post is for you.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.