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At the beginning of every month, I check HubSpot’s social media calendar to see if there are any interesting holidays coming up that I can use in my digital marketing. Everyone in the office appreciated my celebration of National Doughnut Day, and it was a lot of fun getting my coworkers to participate in National Selfie Day.
Tomorrow, June 30, is Social Media Day. I put it on my calendar and started putting some thought into what I could do with it. Finally, I realized this is a perfect opportunity to try out a Facebook contest! I’ve been wanting to try it for a while and never had time to work on it. But by combining it with my weekly blog post, I can kill two birds with one stone.
So for your reference, here’s a step-by-step guide of what I did to prepare for this giveaway—and I’ll update it later to include the results. Let’s get started!
Search engine optimization can be a tricky business. There are a multitude of factors all working together to determine where your business’s website appears in search results. From content and site structure to loading time and the quality of your backlinks—it all matters. Making sense of it all is a challenge, especially if you’re not a digital marketer.
But there’s an incredibly helpful resource out there for you: The Periodic Table of SEO Success Factors, and it’s just been updated for 2017. It provides a simple, compact, and visual representation of what factors matter most in SEO and how they influence each other. Let’s take a look at the current table and what’s changed since last year.
The visual nature of Instagram makes it a highly useful tool to reach and engage your customers. A well-executed Instagram strategy can help put a human face to your brand or company, making it easier for customers to connect with you. We like to deal with people, after all—not businesses.
It’s recommended that you post to Instagram at least once per day in order to maximize engagement, but as is often the case when it comes to anything creative, sometimes you just run out of inspiration. That’s where we come in—we’ve put together a comprehensive list of ideas that will help you keep your Instagram account interesting and engaging for your customers.
See which ones you’ve got covered already and which ones you can add to the mix!
This post was updated for accuracy January 4, 2018.
Every so often, it’s good to review old content and see if it can be updated or improved. Looking back at this post from January, I found I had quite a few additions to make!
Email marketing is an important part of any digital marketing strategy. According to the latest statistics, every dollar spent results in $38 back. Hard to argue with that, right? If you’re struggling with your email campaigns—perhaps not achieving the results you hoped for—you're in luck. I'm revising some of my old recommendations and adding in some new ones to help you make your emails more effective.
Getting great results doesn't happen automatically, but following these tips will ensure customers open your emails and engage with your business.
At Canopy, we work with many clients at varying places in their marketing efforts. Some are well-established businesses with plenty of website traffic, some have an excellent social media following, and some are just starting out. Those who are in the early stages and haven’t put a lot into their marketing yet may find it tempting to try and jump ahead. Skipping to step 3 and bypassing steps 1 and 2 might sound like a good idea at the time—why not get ahead as fast as you can, right?—but such a strategy will likely come back to haunt you. What’s important to remember is that marketing is a process, not an event.
What should your next step be?
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.