Updated for accuracy December 12, 2017.
When you’re shopping for a product or service locally, what’s the first thing you do? If “Google it” wasn’t the first thing that popped into your head, I’m honestly surprised. (And I’d like to know what did—leave a comment below!)
Potential customers will do the same, so it’s important to make sure your business is showing up in the search results. And not only that--a staggering 75% of searchers won’t go past the first page.
With data like this backing it up, you can see that local search optimization is an essential part of small business marketing, and there are several easy steps you can take to improve yours today.
Social media is still growing, and it shows no signs of slowing down. Facebook, the most used platform, has almost 2 billion monthly active users—and 75% of them spend at least 20 minutes on Facebook per day. Between 2012–15, Facebook usage increased by 7%, LinkedIn by 25%, Twitter by 44%, and both Instagram and Pinterest by 106%.
Promoting your business on social is an integral part of any digital marketing strategy, making it doubly important to avoid these 7 common social media mistakes.
Truth time: Do you try to handle every aspect of your business’s marketing by yourself?
Many small business owners go down this path, and while it may work for some, there are more who feel like they can’t stay afloat. Digital marketing isn’t for everybody, and that’s okay—that’s why companies like Canopy exist. Our #1 goal is to provide solutions to our clients—to make your job easier and your business more profitable.
If you feel perfectly comfortable overseeing your digital marketing efforts, that’s great! If you enjoy some marketing activities more than others—say, social media or email marketing—that’s understandable. But you should give some thought to what types of marketing you’re sure you’re covering and which ones might be slipping through the cracks.
That’s why I put together this infographic for you. See how many points you agree with, and you’ll have a much clearer understanding of how best to move forward with your digital marketing. Take a look!
How much time do you spend on your social media marketing each day? Each week? I’m betting if you stop to add it up, it’s more than you thought. Deciding on what content to post, then in some cases creating it, and then doing the actual posting and keeping track of the metrics—it’s a lot to handle.
Fortunately, there are now several good tools available to help make this process more efficient, and this week I’m going to tell you about the one I’ve been using recently: Buffer.
If you need a free solution for streamlining your social media management, read on and see what Buffer can do for you!
If you spend as much time creating social media posts and marketing emails as I do, you may struggle sometimes to find just the right image to use or the perfect font. And while places like Shutter Stock and iStockPhoto and 123RF can be good resources for certain projects, buying images regularly isn’t cheap, and it’s simply not feasible for most small businesses.
On the other hand, Googling for images isn’t a great idea, either, because most of the time you have no guarantee that it’s free to use—and the last thing you want is to receive a notice of copyright infringement.
So what to do? Well, it turns out there are some great places online where you can download completely free and reusable images, free fonts, and even graphics and templates. Here’s a list of my top 12!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.