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I don’t know about you guys, but we’ve been staying busy this summer! But digital never takes a break, so here is your monthly round-up for July!
Our picks have been categorized in an effort to make these posts more scannable for you—we have Notable Statistics, Actionable Tips, How-Tos, Marketing Education, and New Features.
Now, happy reading and go learn something new!
The following is a guest post by Andre Oentoro, founder of Breadnbeyond.
Startups are beginning their campaigns using digital tools for a reason: the crowd is there. That reason is also the challenge that they need to face—because everyone is spending their time online, almost every company invests in online campaigns, including explainer videos.
The Internet is now demanding more visual content than ever and that’s why explainer video is really popular among startups and giant corporations alike. However, the nature of an explainer video is promotional and tinted with give-us-your-money vibes—meaning many people will view it with a healthy amount of skepticism. That’s why good copywriting is so important.
My team from Breadnbeyond, an explainer video agency, has created an infographic that will guide you through writing an irresistible explainer video for your products. Before we get to that, let’s take a look at a few basic best practices you should always follow:
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.