Photo: Daniel von Appen via Unsplash
In the past two weeks, we’ve reviewed how to build a healthy email list and how to consistently create content that your audience wants to read. This week we move on to a somewhat more practical matter: Choosing a sending frequency.
When deciding how often to send to your list, there are two basic factors to consider:
As a customer, how much is too much? As a business owner, how little is just a waste of your hard-won email list? Striking a balance between frequency and value is critical to successful email marketing.
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80% of retail professionals say that email marketing is their greatest driver of customer retention, followed by social media at 44%. For business-facing marketers, 59% consider email to be their most effective channel for revenue generation.
Clearly, whether your business is B2B or B2C, email has a lot going for it. Last week, I reviewed how to build a good email list, and now it’s time for part two: How to Create Amazing Content.
Valuable content is the cornerstone of not only attracting prospects but also keeping them on your email list. This week’s blog breaks down the three factors to consider when planning your content strategy.
Email marketing, when executed well, is one of the best performing types of digital marketing available to your business. Just in the last year or two, the estimated return on investment from email marketing has increased from $38 to $44 per dollar spent.
But what does “executed well” actually mean? It’s not as complicated as you might think. Like any other successful marketing strategy, it simply requires a little planning and forethought.
I’ll be publishing one post a week for the next four weeks, in order to give each step of the process the time and attention it deserves. We’ll cover these topics:
Let’s get started!
Part of what I do is keeping up with digital marketing news of all kinds. Staying abreast of new features and updated algorithms is necessary in order to help our clients more effectively.
Of course, not every article I read will be relevant to you—that’s what content curation is all about! At the end of each month, I’ll review what I’ve shared through our social media channels and choose the ones I think will be of the most interest and value to you for a brief recap—just to make sure you haven’t missed anything important.
Here’s to a great September!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.