The following is a guest post by Rae Steinbach for Taktical Digital.
Marketing on Facebook is a smart idea for any business. The social network currently boasts approximately 2.19 billion active monthly users, making it a useful tool when a marketer wants to reach as many potential customers as possible. That’s why so many businesses team up with a Facebook advertising specialist to get the most out of the site.
However, if you’d like to have more of a hands-on marketing experience, the following guide will help you leverage this platform to its full potential. If you’re just starting to market your business or product on Facebook, keep these tips in mind!
Photo: J. Kelly Brito via Unsplash
We have some excellent recommended reading for you this month! Our picks are categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features—with some interesting and useful statistics scattered throughout.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.