Surprise! Pop quiz!
No, not really. I wanted to do something fun for Halloween, so I put together this list of 10 statements to help you assess the user-friendliness of your website—mostly for people, but also for search engines.
It shouldn’t take more than a minute to complete, so come on! What are you waiting for?
I’ll be honest: I don’t like change. Change scares me. There’s comfort in doing things the way you’ve always done them. Unfortunately, nothing stays the same forever, and the world of business and marketing is no exception.
Your customers now have constant access to information, and they can research and comparison shop like never before. That puts traditional forms of marketing, like print ads and radio and billboards, in kind of a tough spot. They still have value, but they won’t take you as far as they once did.
This week, we’re going to take a look at how digital has influenced SMB marketing and how you can integrate it into your existing marketing strategy to achieve even better results.
The constant struggle: Getting your audience to engage with your content. We know engagement is vital because it not only provides you with data on what your followers like to see most, but also because engagement is like a Catch-22. You need people to see your content so they can engage, but your content is much more likely to reach people if it has a lot of engagement already.
That’s why I’m excited to test out the new Poll feature in Instagram stories. Asking questions has always been effective in encouraging engagement—one of the best ways to show your audience you care is by inviting them to join the conversation!
Today we’ll have a quick overview on posting Instagram stories and then move on to how to add a poll, track the results, and even a few suggestions on ways to use the new feature.
Let’s get started!
It seems like there was a lot of news in September—I had a hard time narrowing this list down to a manageable size! I finally got it down to 21 and decided you just get an extra this time. (You’re welcome.)
As you know, I’m constantly crawling the web for digital marketing news to post on Twitter and Facebook, and at the end of the month I post a collected version for you just to make sure you don’t miss anything important. Topics range from social media, video, and email to SEO, ecommerce, and content marketing.
I pushed this month’s list back a week to make room for the last part of our email marketing series. But here you have it—the best 20 (+1) articles I could find for September!
To keep up with the news in real-time, follow Canopy on Twitter and Facebook! New articles are posted daily.
Early this year, the Edelman Trust Barometer released its 17th annual trust and credibility survey. Their results reported that “trust is in crisis around the world. The general population’s trust” has declined across all institutions—from business and government to media and even non-profits.
I suspect the January 2018 report will show little, if any improvement. Given this information, it’s more important than ever to build a trusting relationship with your customers. As they say, people do business with people they like.
You need to prove yourself to your customers. Establish trust. And you can use email marketing to do it.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.