Photo via Rawpixel
Video gets the best engagement rates no matter where you use it: social, email, webpages, advertisements. Wherever you put it, conversions increase.
For instance, the click-through rate of a video ad is 18 times that of an HTML banner. And despite not yet being fully supported in all email programs, personalized videos in email marketing have been shown to increase conversions by up to 500%.
127 facts sounds overwhelming, but this infographic is so well organized, you won’t even notice! Many thanks to Website Builder for the great info! Keep reading for my key takeaways and to see the full graphic.
Reading is a favorite hobby of mine, and I’ve developed a habit of collecting quotes whenever I find one that particularly resonates with me. In honor of Thanksgiving, I wanted to select some of my favorites to share with you—and I had many to choose from.
I decided to narrow my list to quotes about gratitude and thankfulness; about kindness and giving to others; and also about motivation—because for many of us, it’s been a tough year, and we could use a little encouragement.
Best wishes to you and your families and friends! Happy Thanksgiving!
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.