Photo: Charles Koh, via Unsplash

Welcome back to the monthly news round-up! We have some excellent recommended reading for you, categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features. 

First we have some holiday planning advice (because it’s that time again already), then some reputation management and social advertising, news on the net neutrality front, new ad formats from Google, and a whole lot of new features that have popped up across the social platforms lately.

Happy learning!

Photo: Karolina Grabowska, via Pixabay

The following is a guest post by Rae Steinbach for Taktical Digital.

Marketing on Facebook is a smart idea for any business. The social network currently boasts approximately 2.19 billion active monthly users, making it a useful tool when a marketer wants to reach as many potential customers as possible. That’s why so many businesses team up with a Facebook advertising specialist to get the most out of the site.

However, if you’d like to have more of a hands-on marketing experience, the following guide will help you leverage this platform to its full potential. If you’re just starting to market your business or product on Facebook, keep these tips in mind!

Photo: J. Kelly Brito via Unsplash

We have some excellent recommended reading for you this month! ​Our picks are categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features—with some interesting and useful statistics scattered throughout.

Happy learning!

Photo via Stocksnap

I don’t know about you guys, but we’ve been staying busy this summer! But digital never takes a break, so here is your monthly round-up for July!

​Our picks have been categorized in an effort to make these posts more scannable for you—we have Notable Statistics, Actionable Tips, How-Tos, Marketing Education, and New Features.

Now, happy reading and go learn something new!

Photo: Oli Lynch, via Pixabay

The following is a guest post by Andre Oentoro, founder of Breadnbeyond.

Startups are beginning their campaigns using digital tools for a reason: the crowd is there. That reason is also the challenge that they need to face—because everyone is spending their time online, almost every company invests in online campaigns, including explainer videos.

The Internet is now demanding more visual content than ever and that’s why explainer video is really popular among startups and giant corporations alike. However, the nature of an explainer video is promotional and tinted with give-us-your-money vibes—meaning many people will view it with a healthy amount of skepticism. That’s why good copywriting is so important.

My team from Breadnbeyond, an explainer video agency, has created an infographic that will guide you through writing an irresistible explainer video for your products. Before we get to that, let’s take a look at a few basic best practices you should always follow: ​

Quote: Andy Clarke

This post was originally published March 23, 2017, and has been updated to reflect new information.


Web developers design today's websites to be mobile-friendly and responsive—that's just the standard now. Both because it enhances user experience and because Google ranks those websites higher in search engine results pages (SERPs). About 89% of people who recommend a brand do so after having positive mobile experience with it.

But chances are, if you're not a web developer yourself, you may not know the difference between mobile-friendly and responsive, and you may believe that your website being mobile-friendly alone—but not responsive—is enough. Here's why that thinking is a mistake.

Photo: Anthony Ginsbrook, via Unsplash

​We pushed back our news post a week so no one would be tempted to work on vacation, but now it’s time—the top 10 digital review for June! This month, we have some social media updates, marketing and branding strategies, a little SEO and content marketing tips for local businesses, and some great advice on work/life balance.

(Photo: Bruno Cervera, via Unsplash)

— Neil Patel

Times, they are a’changing! The average user now spends 60% of their time interacting with online content on their mobile devices—not their desktop computers—which means mobile marketing has become a crucial element to your business’ online success. If you want to stay competitive, you not only need to optimize your brand for mobile devices, but also incorporate mobile marketing into your overall strategy.

Not quite convinced? Consider these findings:
​

• Conversion rates are up to 64% higher on mobile devices than on desktop computers. 
• 88% of Facebook advertising revenue comes from mobile ads.
• Mobile ads increase the chances of a sale by 1.9 times.

​This well-researched infographic by Red Stag Fulfillment contains 32 actionable tips to help you effectively optimize your marketing for mobile. Take a look—and start thinking about how you can ease your mobile customers’ journey!

Photo via Raw Pixel

It’s time again for our monthly top 10 digital marketing review! We’ve included the articles we think will be most helpful to you: various social media tips and updates, the new local search environment, and why it might be time to start paying attention to voice search (the robots are coming).

We are delighted to announce that Canopy has achieved Google Partner status!

Currently, we have certifications in both Search and Display advertising, but if you know us, you know we’re always striving for improvement—so additional certifications are just around the corner. In the meantime, here’s what it means to be a Google Partner: