Another month come and gone, and lots of news to show for it!
February was full of social media updates, but there’s also some good articles on writing, eCommerce, email marketing, and the rise of mobile, not to mention SEO and video. Take a look—you don’t want to miss anything!
One month already gone. How does this keep happening?
I have some good stuff collected for you this month! Lots of social media tips, plus some helpful articles on blogging and content marketing, consumer behavior, current design trends, online reviews, PPC advertising, and video marketing.
Don’t forget to follow us on Instagram, Twitter, and Facebook for more tips as we strive to Make Digital Simple!
This post was originally published July 26, 2017, and has been updated to reflect new information.
Creating audience engagement is one of the cornerstones of successful marketing. The more engagement your content receives, the more visible it becomes. But how do you get your audience to like, comment, and share? That’s where good design comes in.
From blog posts, marketing emails, and social media posts to eBooks or your website, your content can be amazing but still sit gathering dust if its presentation is lacking. Good design is good for your brand. Following a few simple guidelines can transform your content from “meh” to “Wow! These people look like they know what they’re talking about.”
This week, learn about three fundamental design concepts that will take your content to the next level and help you boost your audience engagement!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
Part of what I do is keeping up with digital marketing news of all kinds. Staying abreast of new features and updated algorithms is necessary in order to help our clients more effectively.
Of course, not every article I read will be relevant to you—that’s what content curation is all about! At the end of each month, I’ll review what I’ve shared through our social media channels and choose the ones I think will be of the most interest and value to you for a brief recap—just to make sure you haven’t missed anything important.
Here’s to a great September!
At Canopy, we work with many clients at varying places in their marketing efforts. Some are well-established businesses with plenty of website traffic, some have an excellent social media following, and some are just starting out. Those who are in the early stages and haven’t put a lot into their marketing yet may find it tempting to try and jump ahead. Skipping to step 3 and bypassing steps 1 and 2 might sound like a good idea at the time—why not get ahead as fast as you can, right?—but such a strategy will likely come back to haunt you. What’s important to remember is that marketing is a process, not an event.
What should your next step be?
Everyone knows that you want to be on page one of Google, but do you know why? Only 8.5% of web traffic makes it past the first page. That's a lot of people who aren't seeing your website if you get bumped to the second page of results. We've talked a little about content marketing before, but let's look at blogging, specifically—and how to do it in such a way that it improves your SEO.
Many businesses have taken up blogging as a way to add new content to their sites on a regular basis, which is a good idea for your search rankings. But if you want to be at the top of search engine results pages (SERPs), you need to make your content not only well-written and engaging, but also rich in keywords. The keywords drive traffic to your website, and using the right ones will help drive the right traffic.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.