Time for another monthly review! We’ve narrowed the list down to just 10 articles—the ones we think will be of the most benefit to you—so you know you’re getting our best recommendations.
Don’t forget to check out last week’s post about the Facebook Zero update and the best ways to keep your organic reach up. Now, without further ado, here’s our recommended reading for March!
Photo: Jordan Whitfield, via Unsplash
What is Facebook Zero? Back in January, Facebook founder Mark Zuckerberg announced a major change to the platform, a shift in focus from “helping you find relevant content to helping you have more meaningful social interactions.”
Any time a marketer catches wind of updates to an algorithm, we cringe and hold our breath. They’re not all a big deal—these tweaks actually occur pretty frequently as each platform strives to create a better user experience. But this one is expected to have widespread repercussions for businesses and marketers, and here’s why:
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.
Uh oh. You mean the decline in organic reach we’ve seen over the last year and change is only going to get WORSE? What are you trying to DO to us, Zuckerberg?!
Oh, right. Make people enjoy using Facebook again. Okay, that’s fair. Obviously that makes things a little more difficult for us, but all is not lost! Let’s take a look at a few simple, actionable strategies that will keep your business showing up in the news feed.
One month already gone. How does this keep happening?
I have some good stuff collected for you this month! Lots of social media tips, plus some helpful articles on blogging and content marketing, consumer behavior, current design trends, online reviews, PPC advertising, and video marketing.
Don’t forget to follow us on Instagram, Twitter, and Facebook for more tips as we strive to Make Digital Simple!
This post was originally published July 26, 2017, and has been updated to reflect new information.
Creating audience engagement is one of the cornerstones of successful marketing. The more engagement your content receives, the more visible it becomes. But how do you get your audience to like, comment, and share? That’s where good design comes in.
From blog posts, marketing emails, and social media posts to eBooks or your website, your content can be amazing but still sit gathering dust if its presentation is lacking. Good design is good for your brand. Following a few simple guidelines can transform your content from “meh” to “Wow! These people look like they know what they’re talking about.”
This week, learn about three fundamental design concepts that will take your content to the next level and help you boost your audience engagement!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
Well, I was right. November was also exhausting. But good news! We have now reached the final month of 2017! We’re in the home stretch!
This month, I’ve selected 25 articles for you on topics ranging from social media, branding, and pay-per-click advertising to competitor research, writing tips, SEO, and eCommerce.
You’ll also find a link to Google’s new Small Thanks program, specially designed to promote local businesses by pulling information and reviews directly from your Google listing and creating print-ready files for you.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
It seems like there was a lot of news in September—I had a hard time narrowing this list down to a manageable size! I finally got it down to 21 and decided you just get an extra this time. (You’re welcome.)
As you know, I’m constantly crawling the web for digital marketing news to post on Twitter and Facebook, and at the end of the month I post a collected version for you just to make sure you don’t miss anything important. Topics range from social media, video, and email to SEO, ecommerce, and content marketing.
I pushed this month’s list back a week to make room for the last part of our email marketing series. But here you have it—the best 20 (+1) articles I could find for September!
To keep up with the news in real-time, follow Canopy on Twitter and Facebook! New articles are posted daily.
Truth time: Do you try to handle every aspect of your business’s marketing by yourself?
Many small business owners go down this path, and while it may work for some, there are more who feel like they can’t stay afloat. Digital marketing isn’t for everybody, and that’s okay—that’s why companies like Canopy exist. Our #1 goal is to provide solutions to our clients—to make your job easier and your business more profitable.
If you feel perfectly comfortable overseeing your digital marketing efforts, that’s great! If you enjoy some marketing activities more than others—say, social media or email marketing—that’s understandable. But you should give some thought to what types of marketing you’re sure you’re covering and which ones might be slipping through the cracks.
That’s why I put together this infographic for you. See how many points you agree with, and you’ll have a much clearer understanding of how best to move forward with your digital marketing. Take a look!
One of my favorite parts of my job is getting to know our customers—both current and potential. Today happens to be Get to Know Your Customers Day, so I’m taking this opportunity to offer a simple, 9-question quiz to help you determine what type of digital marketing is the best fit for you and your business. There are five possible results—which one did you get? Leave a comment below!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.