Photo: Jessica Thames, via Pexels
Your Google My Business listing is arguably the most important piece of your business’ local SEO footprint. Is the information it contains accurate? Have you claimed the listing? More importantly, do you have access to the listing?
If you can’t immediately answer “yes” to those three questions, jump on board, ’cause we’ve got some work to do! In this week’s blog post, I’ll give you a quick overview of how to claim your Google listing and also explain what you can do with it—which is quite a lot, actually.
Let’s get started!
Updated for accuracy December 16, 2017.
Local SEO is one of the most important areas to address in your digital marketing. Having few or no directory listings makes your business much harder to find in search, and worse, if you don’t make the effort to claim and verify your listings, you have no guarantee that the information they contain is even accurate.
It’s generally pretty straight-forward when it comes to claiming major listings, like Google, Bing, Yelp, etc. But Yahoo is a little more complicated, and unfortunately, they’re one of the Big Three, so you really shouldn’t skip it.
If you’ve tried in the last few years to claim or create a Yahoo directory listing for your business, you may very well have thrown your computer out a window in frustration. (What? I admit nothing; I’m just saying—no judgment.)
The process has become a bit muddled for many reasons, and it’s not immediately clear that you can, in fact, have a listing without paying for it. And that’s what I’m going to walk you through today. Ready?
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I’ll be honest: I don’t like change. Change scares me. There’s comfort in doing things the way you’ve always done them. Unfortunately, nothing stays the same forever, and the world of business and marketing is no exception.
Your customers now have constant access to information, and they can research and comparison shop like never before. That puts traditional forms of marketing, like print ads and radio and billboards, in kind of a tough spot. They still have value, but they won’t take you as far as they once did.
This week, we’re going to take a look at how digital has influenced SMB marketing and how you can integrate it into your existing marketing strategy to achieve even better results.
Updated for accuracy December 12, 2017.
When you’re shopping for a product or service locally, what’s the first thing you do? If “Google it” wasn’t the first thing that popped into your head, I’m honestly surprised. (And I’d like to know what did—leave a comment below!)
Potential customers will do the same, so it’s important to make sure your business is showing up in the search results. And not only that--a staggering 75% of searchers won’t go past the first page.
With data like this backing it up, you can see that local search optimization is an essential part of small business marketing, and there are several easy steps you can take to improve yours today.
At Canopy, we work with many clients at varying places in their marketing efforts. Some are well-established businesses with plenty of website traffic, some have an excellent social media following, and some are just starting out. Those who are in the early stages and haven’t put a lot into their marketing yet may find it tempting to try and jump ahead. Skipping to step 3 and bypassing steps 1 and 2 might sound like a good idea at the time—why not get ahead as fast as you can, right?—but such a strategy will likely come back to haunt you. What’s important to remember is that marketing is a process, not an event.
What should your next step be?
Since I started selling digital services, I’ve had a number of businesses say they’re not interested—that they “don’t really do that.” With up to 90% of consumers researching purchases or stores online before buying, that response always surprises me. How can you afford not to be online? We’re only talking the basics here, after all.
There’s an old joke that the best place to hide a dead body is on page two of Google. If you don’t rank on the first page for your keywords and services, you may as well not be there at all. If you’re a small business owner with not much experience in online marketing, this post is for you.
In today's world, everyone's feedback matters. Reviews are everywhere: Facebook, Google, Yelp. You can't even do a simple Google search without seeing the companies' ratings pop up with their results. And who's likely to get the most click-throughs? The results who show 4 or 5 stars. So if your company has a lower rating or, possibly worse, no rating at all, you're losing business. Fortunately, there's a way to remedy this problem!
There are three clear steps to follow when getting started with reputation management:
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.