Photo via Stocksnap
I don’t know about you guys, but we’ve been staying busy this summer! But digital never takes a break, so here is your monthly round-up for July!
Our picks have been categorized in an effort to make these posts more scannable for you—we have Notable Statistics, Actionable Tips, How-Tos, Marketing Education, and New Features.
Now, happy reading and go learn something new!
Photo via Raw Pixel
It’s time again for our monthly top 10 digital marketing review! We’ve included the articles we think will be most helpful to you: various social media tips and updates, the new local search environment, and why it might be time to start paying attention to voice search (the robots are coming).
Another month come and gone, and lots of news to show for it!
February was full of social media updates, but there’s also some good articles on writing, eCommerce, email marketing, and the rise of mobile, not to mention SEO and video. Take a look—you don’t want to miss anything!
I’ve written a good bit about email marketing, but one subject I haven’t yet covered in depth is the value of email marketing automation. I touched on it briefly once [in Email Marketing the Right Way—How to Create Amazing Content] by mentioning these (pretty amazing) stats:
Automated email campaigns are also known as drip campaigns. They’re set off by a predetermined trigger—like signing up for an email list or special offer—and are designed to guide prospects through the sales funnel.
These types of campaigns provide you with a continuous supply of qualified leads. According to MarTech, companies that excel at drip marketing generate 80% more sales at 33% lower cost.
This week, we have an infographic from Salesforce that illustrates the benefits of automated campaigns, the different types you can set up, how the triggers work, and what parts you should test periodically to optimize performance!
This post was originally published July 26, 2017, and has been updated to reflect new information.
Creating audience engagement is one of the cornerstones of successful marketing. The more engagement your content receives, the more visible it becomes. But how do you get your audience to like, comment, and share? That’s where good design comes in.
From blog posts, marketing emails, and social media posts to eBooks or your website, your content can be amazing but still sit gathering dust if its presentation is lacking. Good design is good for your brand. Following a few simple guidelines can transform your content from “meh” to “Wow! These people look like they know what they’re talking about.”
This week, learn about three fundamental design concepts that will take your content to the next level and help you boost your audience engagement!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
Well, I was right. November was also exhausting. But good news! We have now reached the final month of 2017! We’re in the home stretch!
This month, I’ve selected 25 articles for you on topics ranging from social media, branding, and pay-per-click advertising to competitor research, writing tips, SEO, and eCommerce.
You’ll also find a link to Google’s new Small Thanks program, specially designed to promote local businesses by pulling information and reviews directly from your Google listing and creating print-ready files for you.
Photo via Rawpixel
Video gets the best engagement rates no matter where you use it: social, email, webpages, advertisements. Wherever you put it, conversions increase.
For instance, the click-through rate of a video ad is 18 times that of an HTML banner. And despite not yet being fully supported in all email programs, personalized videos in email marketing have been shown to increase conversions by up to 500%.
127 facts sounds overwhelming, but this infographic is so well organized, you won’t even notice! Many thanks to Website Builder for the great info! Keep reading for my key takeaways and to see the full graphic.
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.