Photo: Charles Koh, via Unsplash
Welcome back to the monthly news round-up! We have some excellent recommended reading for you, categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features.
First we have some holiday planning advice (because it’s that time again already), then some reputation management and social advertising, news on the net neutrality front, new ad formats from Google, and a whole lot of new features that have popped up across the social platforms lately.
The following is a guest post by Andre Oentoro, founder of Breadnbeyond.
Startups are beginning their campaigns using digital tools for a reason: the crowd is there. That reason is also the challenge that they need to face—because everyone is spending their time online, almost every company invests in online campaigns, including explainer videos.
The Internet is now demanding more visual content than ever and that’s why explainer video is really popular among startups and giant corporations alike. However, the nature of an explainer video is promotional and tinted with give-us-your-money vibes—meaning many people will view it with a healthy amount of skepticism. That’s why good copywriting is so important.
My team from Breadnbeyond, an explainer video agency, has created an infographic that will guide you through writing an irresistible explainer video for your products. Before we get to that, let’s take a look at a few basic best practices you should always follow:
(Photo: Bruno Cervera, via Unsplash)
Mobile isn’t just the way of the future. It’s the way of the now.
Times, they are a’changing! The average user now spends 60% of their time interacting with online content on their mobile devices—not their desktop computers—which means mobile marketing has become a crucial element to your business’ online success. If you want to stay competitive, you not only need to optimize your brand for mobile devices, but also incorporate mobile marketing into your overall strategy.
Not quite convinced? Consider these findings:
This well-researched infographic by Red Stag Fulfillment contains 32 actionable tips to help you effectively optimize your marketing for mobile. Take a look—and start thinking about how you can ease your mobile customers’ journey!
April just flew by, didn’t it?
Once again, we’ve collected 10 of our favorite articles for your perusal. We like to keep the number down so you know you’re getting our best recommendations! We did add one little extra this time—an infographic by Top 10 Website Hosting with new Internet statistics for 2018. You’ll find it below, or you can skip right to it. (Note: These aren’t U.S.-specific stats, but hopefully you’ll find them interesting anyway!)
Another month come and gone, and lots of news to show for it!
February was full of social media updates, but there’s also some good articles on writing, eCommerce, email marketing, and the rise of mobile, not to mention SEO and video. Take a look—you don’t want to miss anything!
(Photo via rawpixel)
Video marketing is almost a requirement in this digital age. Millions of companies, big or small, are dipping their toes into creating video for their social media accounts and websites. You can see this by the 25% growth in revenue worldwide for online video advertising in 2017.
Video content, in many cases, offers the best return on investment among other types of content. Digital content consumption has grown explosively in the past few years, thanks to modern devices becoming more and more accessible to consumers. Cisco predicts that globally, video traffic will account for 82% of all consumer Internet traffic by 2021, up from 73% in 2016.
In order to prepare for your video marketing over the coming year, the guys at Breadnbeyond have researched what happened in the video marketing industry throughout 2017 and made more than 30 predictions on the state of video marketing in 2018 across social media platforms.
But before we jump into that, let’s take a look at why you should start implementing video marketing for your business!
I’ve written a good bit about email marketing, but one subject I haven’t yet covered in depth is the value of email marketing automation. I touched on it briefly once [in Email Marketing the Right Way—How to Create Amazing Content] by mentioning these (pretty amazing) stats:
Automated email campaigns are also known as drip campaigns. They’re set off by a predetermined trigger—like signing up for an email list or special offer—and are designed to guide prospects through the sales funnel.
These types of campaigns provide you with a continuous supply of qualified leads. According to MarTech, companies that excel at drip marketing generate 80% more sales at 33% lower cost.
This week, we have an infographic from Salesforce that illustrates the benefits of automated campaigns, the different types you can set up, how the triggers work, and what parts you should test periodically to optimize performance!
One month already gone. How does this keep happening?
I have some good stuff collected for you this month! Lots of social media tips, plus some helpful articles on blogging and content marketing, consumer behavior, current design trends, online reviews, PPC advertising, and video marketing.
Don’t forget to follow us on Instagram, Twitter, and Facebook for more tips as we strive to Make Digital Simple!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
Well, I was right. November was also exhausting. But good news! We have now reached the final month of 2017! We’re in the home stretch!
This month, I’ve selected 25 articles for you on topics ranging from social media, branding, and pay-per-click advertising to competitor research, writing tips, SEO, and eCommerce.
You’ll also find a link to Google’s new Small Thanks program, specially designed to promote local businesses by pulling information and reviews directly from your Google listing and creating print-ready files for you.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.