Photo: J. Kelly Brito via Unsplash
We have some excellent recommended reading for you this month! Our picks are categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features—with some interesting and useful statistics scattered throughout.
Photo via Raw Pixel
It’s time again for our monthly top 10 digital marketing review! We’ve included the articles we think will be most helpful to you: various social media tips and updates, the new local search environment, and why it might be time to start paying attention to voice search (the robots are coming).
One month already gone. How does this keep happening?
I have some good stuff collected for you this month! Lots of social media tips, plus some helpful articles on blogging and content marketing, consumer behavior, current design trends, online reviews, PPC advertising, and video marketing.
Don’t forget to follow us on Instagram, Twitter, and Facebook for more tips as we strive to Make Digital Simple!
Photo: Jessica Thames, via Pexels
Your Google My Business listing is arguably the most important piece of your business’ local SEO footprint. Is the information it contains accurate? Have you claimed the listing? More importantly, do you have access to the listing?
If you can’t immediately answer “yes” to those three questions, jump on board, ’cause we’ve got some work to do! In this week’s blog post, I’ll give you a quick overview of how to claim your Google listing and also explain what you can do with it—which is quite a lot, actually.
Let’s get started!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
Updated for accuracy December 16, 2017.
Local SEO is one of the most important areas to address in your digital marketing. Having few or no directory listings makes your business much harder to find in search, and worse, if you don’t make the effort to claim and verify your listings, you have no guarantee that the information they contain is even accurate.
It’s generally pretty straight-forward when it comes to claiming major listings, like Google, Bing, Yelp, etc. But Yahoo is a little more complicated, and unfortunately, they’re one of the Big Three, so you really shouldn’t skip it.
If you’ve tried in the last few years to claim or create a Yahoo directory listing for your business, you may very well have thrown your computer out a window in frustration. (What? I admit nothing; I’m just saying—no judgment.)
The process has become a bit muddled for many reasons, and it’s not immediately clear that you can, in fact, have a listing without paying for it. And that’s what I’m going to walk you through today. Ready?
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I’ll be honest: I don’t like change. Change scares me. There’s comfort in doing things the way you’ve always done them. Unfortunately, nothing stays the same forever, and the world of business and marketing is no exception.
Your customers now have constant access to information, and they can research and comparison shop like never before. That puts traditional forms of marketing, like print ads and radio and billboards, in kind of a tough spot. They still have value, but they won’t take you as far as they once did.
This week, we’re going to take a look at how digital has influenced SMB marketing and how you can integrate it into your existing marketing strategy to achieve even better results.
Updated for accuracy December 12, 2017.
When you’re shopping for a product or service locally, what’s the first thing you do? If “Google it” wasn’t the first thing that popped into your head, I’m honestly surprised. (And I’d like to know what did—leave a comment below!)
Potential customers will do the same, so it’s important to make sure your business is showing up in the search results. And not only that--a staggering 75% of searchers won’t go past the first page.
With data like this backing it up, you can see that local search optimization is an essential part of small business marketing, and there are several easy steps you can take to improve yours today.
At Canopy, we work with many clients at varying places in their marketing efforts. Some are well-established businesses with plenty of website traffic, some have an excellent social media following, and some are just starting out. Those who are in the early stages and haven’t put a lot into their marketing yet may find it tempting to try and jump ahead. Skipping to step 3 and bypassing steps 1 and 2 might sound like a good idea at the time—why not get ahead as fast as you can, right?—but such a strategy will likely come back to haunt you. What’s important to remember is that marketing is a process, not an event.
What should your next step be?
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.