Photo: Charles Koh, via Unsplash
Welcome back to the monthly news round-up! We have some excellent recommended reading for you, categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features.
First we have some holiday planning advice (because it’s that time again already), then some reputation management and social advertising, news on the net neutrality front, new ad formats from Google, and a whole lot of new features that have popped up across the social platforms lately.
This post was originally published December 20, 2017, and has been updated to reflect new information.
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Net Neutrality is a phrase that’s been in the news a lot lately, and with good reason. To distill it down to its simplest form, it is the nondiscrimination law of the Internet. It protects our ability to communicate freely online, to visit the websites we choose, and to view the content we want to see.
Last Thursday, the Federal Communications Commission voted in favor of dismantling their own 2015 rules and relinquishing their authority over Internet Service Providers. What does this mean?
The way has effectively been cleared for the nation’s largest phone and cable companies to block, throttle, and discriminate against content they don’t like.
Major communication companies like AT&T, Comcast, and Verizon will have the ability to slow down their competitors’ content in order to drive more traffic to their own. They can charge extra fees to allow some companies greater speed, while leaving others in the dust. They can block content completely—websites, messaging apps, and video services like FaceTime and Skype—unless you pay a fee.
This ruling will likely have far-reaching impacts on the way we use the Internet, both personally and professionally. This week’s blog condenses the major points down to the 10 most important, so you’ll know better what’s happening now and what to expect in the coming weeks and months.
One month already gone. How does this keep happening?
I have some good stuff collected for you this month! Lots of social media tips, plus some helpful articles on blogging and content marketing, consumer behavior, current design trends, online reviews, PPC advertising, and video marketing.
Don’t forget to follow us on Instagram, Twitter, and Facebook for more tips as we strive to Make Digital Simple!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.