Photo: Charles Koh, via Unsplash
Welcome back to the monthly news round-up! We have some excellent recommended reading for you, categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features.
First we have some holiday planning advice (because it’s that time again already), then some reputation management and social advertising, news on the net neutrality front, new ad formats from Google, and a whole lot of new features that have popped up across the social platforms lately.
Photo via Raw Pixel
It’s time again for our monthly top 10 digital marketing review! We’ve included the articles we think will be most helpful to you: various social media tips and updates, the new local search environment, and why it might be time to start paying attention to voice search (the robots are coming).
Time for another monthly review! We’ve narrowed the list down to just 10 articles—the ones we think will be of the most benefit to you—so you know you’re getting our best recommendations.
Don’t forget to check out last week’s post about the Facebook Zero update and the best ways to keep your organic reach up. Now, without further ado, here’s our recommended reading for March!
Photo: Jessica Thames, via Pexels
Your Google My Business listing is arguably the most important piece of your business’ local SEO footprint. Is the information it contains accurate? Have you claimed the listing? More importantly, do you have access to the listing?
If you can’t immediately answer “yes” to those three questions, jump on board, ’cause we’ve got some work to do! In this week’s blog post, I’ll give you a quick overview of how to claim your Google listing and also explain what you can do with it—which is quite a lot, actually.
Let’s get started!
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
I’ll be honest: I don’t like change. Change scares me. There’s comfort in doing things the way you’ve always done them. Unfortunately, nothing stays the same forever, and the world of business and marketing is no exception.
Your customers now have constant access to information, and they can research and comparison shop like never before. That puts traditional forms of marketing, like print ads and radio and billboards, in kind of a tough spot. They still have value, but they won’t take you as far as they once did.
This week, we’re going to take a look at how digital has influenced SMB marketing and how you can integrate it into your existing marketing strategy to achieve even better results.
Your reputation is what you say about yourself and what others say about you. Every day, customers are talking about your business on websites like TripAdvisor, Google Maps, Facebook, blogs and elsewhere, and this chatter has a direct impact on your revenue—it’s time you join the conversation. Canopy's new Reputation Management packages give you control over your online presence by helping you identify incorrect online listings, solicit and respond to reviews, benchmark yourself against competitors, and more!
In today's world, everyone's feedback matters. Reviews are everywhere: Facebook, Google, Yelp. You can't even do a simple Google search without seeing the companies' ratings pop up with their results. And who's likely to get the most click-throughs? The results who show 4 or 5 stars. So if your company has a lower rating or, possibly worse, no rating at all, you're losing business. Fortunately, there's a way to remedy this problem!
There are three clear steps to follow when getting started with reputation management:
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.