Quote: Andy Clarke
This post was originally published March 23, 2017, and has been updated to reflect new information.
Web developers design today's websites to be mobile-friendly and responsive—that's just the standard now. Both because it enhances user experience and because Google ranks those websites higher in search engine results pages (SERPs). About 89% of people who recommend a brand do so after having positive mobile experience with it.
But chances are, if you're not a web developer yourself, you may not know the difference between mobile-friendly and responsive, and you may believe that your website being mobile-friendly alone—but not responsive—is enough. Here's why that thinking is a mistake.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.