Photo: Charles Koh, via Unsplash
Welcome back to the monthly news round-up! We have some excellent recommended reading for you, categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features.
First we have some holiday planning advice (because it’s that time again already), then some reputation management and social advertising, news on the net neutrality front, new ad formats from Google, and a whole lot of new features that have popped up across the social platforms lately.
The following is a guest post by Rae Steinbach for Taktical Digital.
Marketing on Facebook is a smart idea for any business. The social network currently boasts approximately 2.19 billion active monthly users, making it a useful tool when a marketer wants to reach as many potential customers as possible. That’s why so many businesses team up with a Facebook advertising specialist to get the most out of the site.
However, if you’d like to have more of a hands-on marketing experience, the following guide will help you leverage this platform to its full potential. If you’re just starting to market your business or product on Facebook, keep these tips in mind!
Photo: J. Kelly Brito via Unsplash
We have some excellent recommended reading for you this month! Our picks are categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features—with some interesting and useful statistics scattered throughout.
Photo via Stocksnap
I don’t know about you guys, but we’ve been staying busy this summer! But digital never takes a break, so here is your monthly round-up for July!
Our picks have been categorized in an effort to make these posts more scannable for you—we have Notable Statistics, Actionable Tips, How-Tos, Marketing Education, and New Features.
Now, happy reading and go learn something new!
Photo: Anthony Ginsbrook, via Unsplash
We pushed back our news post a week so no one would be tempted to work on vacation, but now it’s time—the top 10 digital review for June! This month, we have some social media updates, marketing and branding strategies, a little SEO and content marketing tips for local businesses, and some great advice on work/life balance.
Photo via Raw Pixel
It’s time again for our monthly top 10 digital marketing review! We’ve included the articles we think will be most helpful to you: various social media tips and updates, the new local search environment, and why it might be time to start paying attention to voice search (the robots are coming).
April just flew by, didn’t it?
Once again, we’ve collected 10 of our favorite articles for your perusal. We like to keep the number down so you know you’re getting our best recommendations! We did add one little extra this time—an infographic by Top 10 Website Hosting with new Internet statistics for 2018. You’ll find it below, or you can skip right to it. (Note: These aren’t U.S.-specific stats, but hopefully you’ll find them interesting anyway!)
Time for another monthly review! We’ve narrowed the list down to just 10 articles—the ones we think will be of the most benefit to you—so you know you’re getting our best recommendations.
Don’t forget to check out last week’s post about the Facebook Zero update and the best ways to keep your organic reach up. Now, without further ado, here’s our recommended reading for March!
Photo: Jordan Whitfield, via Unsplash
What is Facebook Zero? Back in January, Facebook founder Mark Zuckerberg announced a major change to the platform, a shift in focus from “helping you find relevant content to helping you have more meaningful social interactions.”
Any time a marketer catches wind of updates to an algorithm, we cringe and hold our breath. They’re not all a big deal—these tweaks actually occur pretty frequently as each platform strives to create a better user experience. But this one is expected to have widespread repercussions for businesses and marketers, and here’s why:
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.
Uh oh. You mean the decline in organic reach we’ve seen over the last year and change is only going to get WORSE? What are you trying to DO to us, Zuckerberg?!
Oh, right. Make people enjoy using Facebook again. Okay, that’s fair. Obviously that makes things a little more difficult for us, but all is not lost! Let’s take a look at a few simple, actionable strategies that will keep your business showing up in the news feed.
Another month come and gone, and lots of news to show for it!
February was full of social media updates, but there’s also some good articles on writing, eCommerce, email marketing, and the rise of mobile, not to mention SEO and video. Take a look—you don’t want to miss anything!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.