The following is a guest post by Andre Oentoro, founder of Breadnbeyond.
Startups are beginning their campaigns using digital tools for a reason: the crowd is there. That reason is also the challenge that they need to face—because everyone is spending their time online, almost every company invests in online campaigns, including explainer videos.
The Internet is now demanding more visual content than ever and that’s why explainer video is really popular among startups and giant corporations alike. However, the nature of an explainer video is promotional and tinted with give-us-your-money vibes—meaning many people will view it with a healthy amount of skepticism. That’s why good copywriting is so important.
My team from Breadnbeyond, an explainer video agency, has created an infographic that will guide you through writing an irresistible explainer video for your products. Before we get to that, let’s take a look at a few basic best practices you should always follow:
Time for another monthly review! We’ve narrowed the list down to just 10 articles—the ones we think will be of the most benefit to you—so you know you’re getting our best recommendations.
Don’t forget to check out last week’s post about the Facebook Zero update and the best ways to keep your organic reach up. Now, without further ado, here’s our recommended reading for March!
Photo: Jordan Whitfield, via Unsplash
What is Facebook Zero? Back in January, Facebook founder Mark Zuckerberg announced a major change to the platform, a shift in focus from “helping you find relevant content to helping you have more meaningful social interactions.”
Any time a marketer catches wind of updates to an algorithm, we cringe and hold our breath. They’re not all a big deal—these tweaks actually occur pretty frequently as each platform strives to create a better user experience. But this one is expected to have widespread repercussions for businesses and marketers, and here’s why:
As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.
Uh oh. You mean the decline in organic reach we’ve seen over the last year and change is only going to get WORSE? What are you trying to DO to us, Zuckerberg?!
Oh, right. Make people enjoy using Facebook again. Okay, that’s fair. Obviously that makes things a little more difficult for us, but all is not lost! Let’s take a look at a few simple, actionable strategies that will keep your business showing up in the news feed.
Another month come and gone, and lots of news to show for it!
February was full of social media updates, but there’s also some good articles on writing, eCommerce, email marketing, and the rise of mobile, not to mention SEO and video. Take a look—you don’t want to miss anything!
(Photo via rawpixel)
Video marketing is almost a requirement in this digital age. Millions of companies, big or small, are dipping their toes into creating video for their social media accounts and websites. You can see this by the 25% growth in revenue worldwide for online video advertising in 2017.
Video content, in many cases, offers the best return on investment among other types of content. Digital content consumption has grown explosively in the past few years, thanks to modern devices becoming more and more accessible to consumers. Cisco predicts that globally, video traffic will account for 82% of all consumer Internet traffic by 2021, up from 73% in 2016.
In order to prepare for your video marketing over the coming year, the guys at Breadnbeyond have researched what happened in the video marketing industry throughout 2017 and made more than 30 predictions on the state of video marketing in 2018 across social media platforms.
But before we jump into that, let’s take a look at why you should start implementing video marketing for your business!
One month already gone. How does this keep happening?
I have some good stuff collected for you this month! Lots of social media tips, plus some helpful articles on blogging and content marketing, consumer behavior, current design trends, online reviews, PPC advertising, and video marketing.
Don’t forget to follow us on Instagram, Twitter, and Facebook for more tips as we strive to Make Digital Simple!
Photo: Nastya Gepp, via Pixabay
The best thing about the start of a new year is the clean slate it brings with it. We’ve had time to evaluate what worked for us and what didn’t in 2017, and we’re better positioned to plan and improve our strategies—and maybe try something new.
Check out the digital marketing news I’ve curated for December see what looks intriguing. Is there something you feel would be a good fit for your business? A digital strategy you’ve been meaning to try? This is the perfect time—and it goes without saying that we’d love to help you out.
Well, I was right. November was also exhausting. But good news! We have now reached the final month of 2017! We’re in the home stretch!
This month, I’ve selected 25 articles for you on topics ranging from social media, branding, and pay-per-click advertising to competitor research, writing tips, SEO, and eCommerce.
You’ll also find a link to Google’s new Small Thanks program, specially designed to promote local businesses by pulling information and reviews directly from your Google listing and creating print-ready files for you.
Photo via Rawpixel
Video gets the best engagement rates no matter where you use it: social, email, webpages, advertisements. Wherever you put it, conversions increase.
For instance, the click-through rate of a video ad is 18 times that of an HTML banner. And despite not yet being fully supported in all email programs, personalized videos in email marketing have been shown to increase conversions by up to 500%.
127 facts sounds overwhelming, but this infographic is so well organized, you won’t even notice! Many thanks to Website Builder for the great info! Keep reading for my key takeaways and to see the full graphic.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.