This post was originally published March 2, 2017, and has been updated to reflect new information.
Your business’s website is the cornerstone of a solid digital presence—a necessity in today’s world. Research shows that consumers favor businesses that have websites. It’s surprising how many small businesses out there still don’t have one at all!
What if customers know your business exists, but they can’t find you online and see what you have to offer? Or how to reach you? With more than 3.58 billion Internet users worldwide, websites are more important than ever.
Here are three simple reasons why.
This post was originally published July 26, 2017, and has been updated to reflect new information.
Creating audience engagement is one of the cornerstones of successful marketing. The more engagement your content receives, the more visible it becomes. But how do you get your audience to like, comment, and share? That’s where good design comes in.
From blog posts, marketing emails, and social media posts to eBooks or your website, your content can be amazing but still sit gathering dust if its presentation is lacking. Good design is good for your brand. Following a few simple guidelines can transform your content from “meh” to “Wow! These people look like they know what they’re talking about.”
This week, learn about three fundamental design concepts that will take your content to the next level and help you boost your audience engagement!
Photo via Rawpixel
Video gets the best engagement rates no matter where you use it: social, email, webpages, advertisements. Wherever you put it, conversions increase.
For instance, the click-through rate of a video ad is 18 times that of an HTML banner. And despite not yet being fully supported in all email programs, personalized videos in email marketing have been shown to increase conversions by up to 500%.
127 facts sounds overwhelming, but this infographic is so well organized, you won’t even notice! Many thanks to Website Builder for the great info! Keep reading for my key takeaways and to see the full graphic.
Photo via Pixabay
It’s crunch time. Less than two weeks left before the biggest shopping day of the year and only six weeks until Christmas! Hard to believe, isn’t it? You’ve probably already started your holiday marketing efforts, but it’s not necessarily too late to throw something new into the mix!
The market gets noisier and more competitive every year, and simply having good prices is no longer enough—everyone promotes discounts around the holidays. What can you offer that no one else can?
This week, I’ve put together my best recommendations and tips for how to make this holiday season your most successful yet! Whether you’re brick-and-mortar or eCommerce, B2B or B2C, there’s something here for everyone.
I can’t decide if October was more like a marathon or just five sprints one after the other. Either way, it was exhausting! (And just between you and me, November looks like it’ll be the same. Pray for me.)
The good news is, I’ve got 22 articles selected for you this month on topics ranging from social media, branding, and pay-per-click advertising to content writing tips, SEO, and eCommerce. Look at me, saving you so much time. And if you missed my post on how to use traditional and digital marketing methods to support each other, now’s a good time to catch up!
I also want to point you to this fantastic report from CoSchedule, The Marketing Statistics You Need to Know to Be Successful in 2018. It is just brimming with helpful data and statistics! It didn’t fit into any of my other news categories, but I didn’t want to leave it out.
I’ve included a little Table of Contents this time in case you want to skip directly to what interests you. Happy reading!
I’ll be honest: I don’t like change. Change scares me. There’s comfort in doing things the way you’ve always done them. Unfortunately, nothing stays the same forever, and the world of business and marketing is no exception.
Your customers now have constant access to information, and they can research and comparison shop like never before. That puts traditional forms of marketing, like print ads and radio and billboards, in kind of a tough spot. They still have value, but they won’t take you as far as they once did.
This week, we’re going to take a look at how digital has influenced SMB marketing and how you can integrate it into your existing marketing strategy to achieve even better results.
Updated for accuracy December 12, 2017.
When you’re shopping for a product or service locally, what’s the first thing you do? If “Google it” wasn’t the first thing that popped into your head, I’m honestly surprised. (And I’d like to know what did—leave a comment below!)
Potential customers will do the same, so it’s important to make sure your business is showing up in the search results. And not only that--a staggering 75% of searchers won’t go past the first page.
With data like this backing it up, you can see that local search optimization is an essential part of small business marketing, and there are several easy steps you can take to improve yours today.
We know keeping up with your website metrics can be a challenge. There are so many variables to look at—pageviews, average time on page, landing pages, exit pages, impressions, CTR. Bounce rate is an important metric and one that you should be keeping an eye on. Is it high or low? Is a high bounce rate good or bad? What does bounce even mean? This week, we're giving you a quick overview of this metric—how you can find out this vital information and how you can improve it.
Since I started selling digital services, I’ve had a number of businesses say they’re not interested—that they “don’t really do that.” With up to 90% of consumers researching purchases or stores online before buying, that response always surprises me. How can you afford not to be online? We’re only talking the basics here, after all.
There’s an old joke that the best place to hide a dead body is on page two of Google. If you don’t rank on the first page for your keywords and services, you may as well not be there at all. If you’re a small business owner with not much experience in online marketing, this post is for you.
Quote: Andy Clarke
Web developers design today's websites to be mobile-friendly and responsive—that's just the standard now. Both because it enhances user experience and because Google ranks those websites higher in search engine results pages (SERPs). 83% of mobile users say that a seamless experience across all devices is very important.
But chances are, if you're not a web developer yourself, you may not know the difference between mobile-friendly and responsive, and you may believe that your website being mobile-friendly alone—but not responsive—is enough. Here's why that thinking is a mistake.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.