An updated version of this post was published August 29, 2017.
One of the biggest misconceptions about online directory listings is that they will create a lift in traffic. This is not typically the case, nor is it the primary reason you should claim your listings. The main importance of claiming listings is to disseminate accurate business information, as well as improved branding, across all platforms and publishers.
When a potential customer is looking for your business listing and finds that the address is incorrect or the phone number is invalid, that customer becomes frustrated, your brand reputation suffers, and you may have just lost a potential customer.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.