Finally, it's a brand new year! I think a lot of us were more than ready to see 2016 out the door—now it's time to move on to better things, and what's up first in 2017? Building a healthy email list.
While Facebook, Google, and the like are all well and good (and completely essential), their new and changing algorithms will always have you at their mercy. Your email list, on the other hand, is 100% yours. Using your website and social media to attract visitors and followers, and then encouraging them to sign up for your email list gives you the opportunity to contact your prospects at any point in the future, with any kind of messaging you want. So how do you go about growing that list?
Social Media Sharing
Including social sharing buttons encourages your current email subscribers to share and forward your emails, gaining you access to fresh networks, friends, and colleagues who might sign up for your list. You should also include somewhere in your emails a “Subscribe” link so that anyone receiving the forwarded emails can easily opt in, too.
Pretty much all email marketing platforms like MailChimp and Constant Contact have built-in social media buttons you can add with no fuss.
Promote a Contest
An online contest or other giveaway is especially helpful if you already have a good social media presence. Direct entrants to a landing page on your site where they can sign up with their email address. Try to think of a product or service that would be valuable to your target market, and promote, promote, promote!
Publicize through Email Signature
Simple, yet effective: Add a link to your employees’ signatures that leads people to a landing page, as seen below, where they can sign up for your mailing list.
Facebook is always tweaking their design, but one thing that generally stays constant is the ability to add a call-to-action (CTA) button of some kind to the top of your business page. In the current iteration, you have several options for what you want that top right link to be, and as you can see, we went with “Sign Up,” which links to our subscribe page.
Incorporate an Opt-In to Existing Web Forms
Chances are you already have forms on your site: a contact form, registration, a quote request, a contest entry form, etc. Simply including an opt-in checkbox on all existing forms can be a great way to collect emails from visitors who are obviously already interested in what you have to offer.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.