Truth time: Do you try to handle every aspect of your business’s marketing by yourself?
Many small business owners go down this path, and while it may work for some, there are more who feel like they can’t stay afloat. Digital marketing isn’t for everybody, and that’s okay—that’s why companies like Canopy exist. Our #1 goal is to provide solutions to our clients—to make your job easier and your business more profitable.
If you feel perfectly comfortable overseeing your digital marketing efforts, that’s great! If you enjoy some marketing activities more than others—say, social media or email marketing—that’s understandable. But you should give some thought to what types of marketing you’re sure you’re covering and which ones might be slipping through the cracks.
That’s why I put together this infographic for you. See how many points you agree with, and you’ll have a much clearer understanding of how best to move forward with your digital marketing. Take a look!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.