April just flew by, didn’t it?
Once again, we’ve collected 10 of our favorite articles for your perusal. We like to keep the number down so you know you’re getting our best recommendations! We did add one little extra this time—an infographic by Top 10 Website Hosting with new Internet statistics for 2018. You’ll find it below, or you can skip right to it. (Note: These aren’t U.S.-specific stats, but hopefully you’ll find them interesting anyway!)
The Beginner’s Guide to Product Photography [Tutorial + Examples]
You need to give your customers clear, eye-catching photos of your products, whether you’re selling online or simply posting to social media. Online shoppers need to have confidence in your offerings if they’re going to buy, and your social audience has no incentive to visit your store and see the product in person if the pictures don’t do it justice. (Don’t worry, it doesn’t have to be as complicated as you think.)
8 Common Website Mistakes Revealed Via Content Audits
With so many things to handle at once, it’s easy for website content to slip through the cracks. Enter: The Content Audit! Identifying the problem areas is the first step to improving your website content—and user experience—so visitors stay on your site longer and, ultimately, convert.
The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales
Brand engagement on Instagram is more than double that of Facebook—so in this time of engagement-focused social media strategy, Instagram Stories stands out as a valuable tool. They show customers why your brand is relatable or interesting—like this Story posted by athletic wear company lululemon. And this article shows you how to make the most of them!
This Is What We Would Do If We Only Had $100 to Spend on Facebook Ads
We probably all know how challenging it can be working with a limited advertising budget. We’ve all been there, right? When every dollar counts, it’s hard to know which areas to focus on, which variable to change, in order to achieve the best possible results. This article from Hootsuite offers some great recommendations for maximizing your ROI!
The SEO Quick Fix: Competitor Keywords, Featured Snippets, and More
This series from Moz condenses common SEO problems and their solutions into 2–3-minute videos. In this set, learn how to rank for featured snippets, eliminate duplicate content, identify competitors’ top keywords, and fixing redirect chains.
4 Steps to Build a Better Brand (and Express it in High-Value Content)
You see that? ⬆ That's the Apple Store. Odds are, you feel a sense of trust and quality just looking at it. But branding like that doesn’t just happen overnight—it takes deliberation and planning. Learn more about how to craft high-value content to build a better brand!
Social Media “Voice”—Creating the Right Impression for Your Brand
Two articles on branding! While the previous one focused on branding through content, this focuses on how to keep a consistent voice and tone—making sure that every piece of content you post on social media is true to your brand. The way you present your business online is vital to your success!
Intent-Based Keyword Research: Let Google Be Your Guide
When you’re choosing keywords to bid on, it’s important to consider the searcher’s intent, or you risk wasting valuable dollars on clicks that will never convert. Some keywords demonstrate an intent to buy while others are geared more toward research. Sometimes the most obvious keywords aren’t the best choice!
3 Overlooked Facebook Lookalike Audiences That Will Improve Your Ad Results
Social Media Examiner is a great resource for how-to guides, and this one is no exception. Learn how to use a custom Facebook audience to build three separate lookalike audiences—each based on a different metric—that will improve your ad results.
100+ Social Media Demographics That Matter to Marketers
Every marketer needs to know who’s on what platform. Understanding the difference between audiences on, say, Instagram, as opposed to Facebook or Twitter will help you refine your marketing strategy and reach the right people with the right message. Don’t try to spread yourself too thin—you only need to be where your customers are.
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Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.