Photo: J. Kelly Brito via Unsplash
We have some excellent recommended reading for you this month! Our picks are categorized into four areas—Actionable Tips, How-Tos, Marketing Education, and New Features—with some interesting and useful statistics scattered throughout.
We Analyzed 43 Million Facebook Posts from the Top 20,000 Brands (New Research)
It will come as no surprise to learn that Facebook engagement continues to decline. Everyone is scrambling these days to find a new strategy that works, and it’s been no easy feat. Buffer and BuzzSumo partnered up on a study of how company pages are performing post-Facebook Zero—then used that data to form some recommendations for getting back in the game.
Because it’s a long and in-depth post, here are a few key take-aways:
If you’re short on time, you can skip directly to their recommendations but the whole post is really worth the read. If I had to choose just one quote to represent what it all boils down to, it would be this one:
A large part of your new and improved Facebook marketing strategy should be focused on engagement, interacting with your audience, and increasing the ROI of each post, instead of simply broadcasting your message.
How to Win Some Local Customers Back from Amazon This Holiday Season
Here’s a question for you: if you’re running an independent brick-and-mortar store, are you willing to ship purchases on your customers’ behalf? If so, do they know that?
Local SEO expert Miriam Ellis conducted a study including both chains and independent, local businesses on this topic, then used her findings to create a checklist for implementing your own successful shipping program—just in time for the holidays.
5 Tried and True LinkedIn Tips to Grow Your Company Page Followers 600% Faster
LinkedIn is a valuable tool for any B2B business when it comes to connecting with potential customers and generating leads. As they continue to solidify their position as a major player in B2B marketing, use these tips from Buffer to optimize your company’s Page and stay ahead of the game.
The Free Instagram Analytics Apps You Need in 2018
Instagram’s visual nature makes it unique among social media platforms, so it’s not surprising that 70% of businesses were using it in 2017. If you’re one of them, how do you measure your results? Hubspot recommends these analytics tools to give you insight into whether or not your efforts are actually paying off.
How to Use Instagram Stories Stickers to Increase Engagements
Stories are a useful tool for any marketing strategy that incorporates Instagram, and stickers are one of its best features. They’ve introduced several new ones this year, all designed to help increase engagement with your posts: polls, the emoji slider, questions—even a music sticker (not yet available to everyone). Visit Social Media Examiner for a run-down of how you can put them to work!
How to Use Pinterest Search Ads
Since Pinterest users are, by and large, already in the buying phase of the sales cycle, it makes perfect sense to advertise there. This in-depth guide will tell you everything you need to know about setting up your first campaign.
Discovering Your True Point of Differentiation
It often surprises me how many businesses don’t have a clear understanding of their own unique value proposition (USP). Why are you different? Why should a customer choose YOU over someone else? Knowing the answer is fundamental to defining a marketing strategy. This blog post from Mark Schaefer explains why and offers up a simple exercise to help you figure out your USP.
Marketing Automation: The Drip Guide
What is marketing automation? Basically, it’s any software or technology that allows businesses and marketing teams to execute, automate, and track a variety of marketing efforts. The ultimate goal is always a specific conversion, whether it’s driving a video view, encouraging a website visit, capturing an email address, or the purchasing of a product.
Different marketing automation platforms perform different functions—there are the minimal types which focus mainly on building email drip campaigns, as well as full-solution services which promise to automate every aspect of your marketing stack (for a price, of course).
Drip (disclaimer: a marketing automation platform) has put together a truly amazing (and objective) guide on everything a marketer needs to know on the topic, including how you can use automation in your business to gain leads, increase conversions, and even bring lost prospects back into the funnel.
I highly recommend it!
Ask an SMXpert—Significant Changes to Local Search
How well does your website rank in local searches? Organic SEO used to be all about links—the more outside pages you had linking to your site, the greater your domain authority, and the higher you would rank. But while links still play a role, they’re no longer the be-all, end-all of SEO. Ranking has spread out more evenly over more factors in recent years, but one in particular does continue to push its way to the top: customer reviews.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.