Photo: Anthony Ginsbrook, via Unsplash
We pushed back our news post a week so no one would be tempted to work on vacation, but now it’s time—the top 10 digital review for June! This month, we have some social media updates, marketing and branding strategies, a little SEO and content marketing tips for local businesses, and some great advice on work/life balance.
Pinterest Profile Changes: What Marketers Need to Know
Business profiles now feature dynamic cover images, as seen above, created from your most recent pins, and they also have begun to display your number of monthly viewers—which can be significantly higher than your follower count. Read more about these, and some additional tweaks, at the link!
Photo: David Cohen, via Unsplash
Building a Brand Strategy: Essentials for Long-Term Success
Every brand needs a thorough understanding of their chosen strategies in order to execute them effectively. There are three basic questions you need to answer before implementing any marketing campaigns:
Photo: Ella Jardim, via Unsplash
Four Ways Your Brand Should Be Using Instagram Collections
I’ll admit, this one gave me some good ideas! Instagram Collections allow you to save and organize content posted by others so that you can easily find and refer to it later. Making good use of them can make your Instagram marketing that much more effective.
Photo: Anthony Ginsbrook, via Unsplash
Fun: How to Love the Work You Do
Author and podcaster Joel Comm shares some insights on the importance of keeping a balance between work and fun. He argues that while hard work is necessary—and a virtue—the “hustle and grind” mentality we’ve been instilled with is simply unsustainable as a lifestyle.
Photo via Pixabay
Facebook Launches Tool to Let Users Rate Advertisers’ Customer Service
Customers now have the option of rating their experience with businesses whose ads they’ve clicked on, mainly in regards to product representation and shipping speed.
A high volume of negative feedback will result in a warning and an opportunity to improve the customer experience—but Facebook says it will reduce the number of ads such a business can run if that negative feedback continues.
What Do SEOs Do When Google Removes Organic Search Traffic?
Have you noticed when performing certain types of searches, you simply receive an answer from Google instead of a list of organic results? Answer cards, featured snippets, and even flight and hotel results all diminish the need for the searcher to click away from Google and to your website, resulting in less traffic for you. So what can we do about it?
Photo: Rawpixel, via Unsplash
23 Facebook Tools to Use in Your Marketing Strategy
Hootsuite put together a great list of digital tools, organized by function, to help you streamline your Facebook marketing efforts—and many can be helpful for other social media, as well. From analytics to photo and video tools to crafting the right headlines and captions, you’re practically guaranteed to find something here that will make your job easier.
The Experience Economy: How to Make Your Business Stand Out
Millennials, despite constant job insecurity and having less money to spend, now form the largest purchasing group, and when it comes to spending that hard-earned money, they’re more likely to spend it on experiences rather than products.
For instance, given the choice between a generic chain bookstore and The Last Bookstore—pictured above, and complete with book tunnels, event space, and a gallery—which do you think they would choose?
Photo: Pixabay, via Pexels
10 Overlooked B2B Optimization Opportunities to Boost Your Website
Maybe I’m in the minority, but I feel like optimization strategies for B2B and B2C are really quite similar, so even if you deal directly with customers, you’ll likely find some useful tips here. For instance, removing your main menu from an ad or offer’s landing page is just a good rule of thumb, as is testing different CTAs to see which one gets you more sign-ups. Find out why—and get some more good advice—at the link.
Photo via Rawpixel
Practice Useful Marketing for Local Business Content Success
Small, local businesses often flounder a bit when it comes to content marketing, and that’s only to be expected. We have fewer resources and fewer choices when it comes to WHAT we can actually make content out of.
If you stick to topics directly related to your business, you’re going to struggle. Unless you happen to be my boyfriend, you’re probably not interested in reading about your favorite restaurant’s new oven. (Don’t ask me, he finds it fascinating.)
So what can you do instead? Be a useful local resource!
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.