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It’s time again for our monthly top 10 digital marketing review! We’ve included the articles we think will be most helpful to you: various social media tips and updates, the new local search environment, and why it might be time to start paying attention to voice search (the robots are coming).
It’s Time for Local Business to Take Voice Search Seriously
The recently unveiled voice assistant, Google Duplex, introduces a new way to carry out “real-world” tasks over the phone—like booking a hair appointment or making a restaurant reservation.
Get some tips on how you can prepare your website and business operations for voice search. Your staff may soon be fielding calls from impressively realistically voiced Google assistants!
Instagram Rolls Out New Features for Business Profiles
A new booking and payment feature for business profiles is in testing, which will allow users to make reservations, purchase tickets, or book a service without leaving the app! Plus, they’re working on “quick replies” to make your inbox more manageable.
Time to Act: Review Responses Just Evolved from “Extra” to “Expected”
Google recently announced that customers will begin receiving email notifications when businesses respond to their reviews—welcome news, since over 68% expect a response within 3 days.
How to Survive Google’s New Local Search World
Many search result pages are now occupied almost entirely by Google features: the local pack, the knowledge panel, eCommerce listings, etc. Learn how to boost your ranking in this new search environment—and definitely start managing your GMB listing!
Search and Direct Mobile Navigation Surpass Facebook as Traffic Referrers
Given Facebook’s algorithm changes in recent years, it should come as no surprise, but it’s still something of a milestone. Mobile traffic—both direct and via search—has now surpassed Facebook referral traffic.
How to Use Pinterest: The Insider Guide for Businesses
More than 52% of users report that Pinterest helps them find items to buy, and 61% say they’ve discovered new brands and products from Promoted Pins. Learn everything you need to know about using Pinterest to build an engaged audience and drive traffic to your website!
How to Prepare for Gmail’s Passive Opt-Out Feature
A new feature from Gmail gives users the option to automatically unsubscribe from emails they haven’t engaged with recently. Learn a little more about what this means and how it may actually benefit your email marketing!
The Social Club: Merriam-Webster Chief Digital Officer Lisa Schneider
This is a wonderful interview with the head of digital efforts for M-W. I highly recommend it, but here’s my favorite takeaway:
So yes, absolutely, we need to drive traffic to our product, so that’s part of the effort. But not everything we do is directly tied to that. If your approach to social is, “Oh, here’s an article. Please click on it, and go to my website,” that’s like the boring person at the party who only talks about themselves. So we will post things that are just interesting or make a funny statement. We really enjoy when other people enjoy geeking out about language with us.
How to Jumpstart Your Facebook Ads Strategy
These three fundamentals will go a long way in improving your Facebook ad strategy, but especially #3—boosting posts is a short-sighted strategy that doesn't hold a candle to learning how to use the Facebook Ads Manager tools to reach the best audiences for your products and services.
Google AdWords Industry Benchmarks 2018 [Infographic]
It’s hard to measure the effectiveness of your ad campaign if you don’t know what’s typical for your industry. A click-through rate of 2 or 2.5% is the average across all verticals, but if you’re, say, an auto dealer? Your average numbers should be almost double that amount.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.