Since this week's topic is the importance of video marketing, I decided to record my intro for you. I apologize for the quality of the video and my awkwardness on camera—I'm a little shy, so I literally locked myself in my office with my laptop so I wouldn't have to speak in front of a real camera and people. Anyhoo! On to the good stuff.
74% of all internet traffic in 2017 will be video-based. Keep reading to learn more about how video marketing boosts conversions and sales, increases your Google page rankings, provides a fantastic return on investment, and improves your click-through rates.
The human being's dominant sense is vision, so it's no surprise how video so effectively boosts conversions and sales. A product video on your landing page can increase conversions by up to 80%, and studies show that 74% of users who watched an explainer video about a product subsequently bought it.
Videos increase the length of time people stay on your page, giving your brand message longer to sink in and encouraging visitors to poke around your navigation a little to see what else is available on your site. Plus, you can build trust with viewers by appearing in your own videos.
Return on Investment
We know professional video can be expensive, but it really does pays off. Businesses who use video grow revenue 49% faster year-over-year than those who don't. Why choose Canopy for your video needs? 62% of consumers are likely to have a negative perception of a brand that publishes a poor-quality video. Our partner Studio 20 is fantastic, and you can view some of their work on their YouTube channel, including this commercial for Montgomery Eye Physicians.
Increase Ranking on SERPs
Google loves video. Having videos on your site increases the time spent there by visitors, thus signalling to search engines that your site has quality content. Placing a video on a landing page doubles the time a user spends on the page, plus well-optimized videos can increase organic traffic from search engines by as much as 157%. Start inching up those search engine results pages by adding a little video to your life!
Video ads have an incredible click-through rate—the highest CTR of all digital ad formats—with an average of 1.84% compared to just 0.35% for a normal display (banner) ad. In addition, incorporating video into your email marketing campaigns increases the click-through rate by 96%! If you really want to get your message across, this is an excellent way to go.
Catherine has a degree in English literature and a passion for all things marketing. As Digital Specialist, her focus is on web design, search engine optimization, social media, online presence management, and project coordination.